Since its introduction in the 1980s as a practical choice for urban runners, the colour grey has evolved into a defining symbol of New Balance.
As the brand’s annual tribute to this legacy, Grey Days not only unites its family of athletes and ambassadors, but also features a range of special edition products, immersive experiences, and stories that pays homage to the timeless influence of grey.
This year, New Balance brings its global Grey Days celebration to Singapore from 8 to 10 May with a neighbourhood-inspired takeover at Clarke Quay.
Inspired by the spirit of a classic neighbourhood gathering, the space reimagines concrete and community as a stage for movement and culture, inviting you to step into the world of New Balance.
New Balance FuelCell Rebel v5, $199. Image courtesy of New Balance. New Balance 1080v15, $259. Image courtesy of New Balance. New Balance ABZORB 2010, $219 (launches 8 May). Image courtesy of New Balance. New Balance ABZORB 2000, $239 (launches 15 May). New Balance ABZORB 5030, $169 (launches 15 May). Image courtesy of New Balance. New Balance ABZORB 1890, $239 (launches 22 May). Image courtesy of New Balance.
At the heart of the experience is the opportunity to explore the Grey Days collection first-hand, with selected running styles available for trial, allowing you see the latest lifestyle and performance silhouettes within a real-world setting.
Some of the highlights include the lightweight FuelCell Rebel v5 ($199) and 1080v15 ($259), the ABZORB 2010 ($219), the ABZORB 2000 ($239) and ABZORB 5030 ($169) — both launching 15 May. There’s also the ABZORB 1890 ($239) that you can look out for when it drops 22 May.
While browsing, you can also enjoy a specially curated Grey Days drink, alongside fan favourites by home-based cafe, Ground Floor Coffee.
