POCO is making its official entry into the premium flagship segment with the launch of the all-new POCO F8 Ultra and POCO F8 Pro. Aside from stepping into the top-tier smartphones market, this will also mark POCO’s first-ever partnership with renowned audio brand Bose, to bring Sound by Bose technology to the new F8 Series.
Here’s a closer look at both models.
POCO F8 Ultra
Built with the first POCO HyperRGB display, the POCO F8 Ultra delivers exceptional sub-pixel density and clarity, producing crisp, bright visuals that are comparable to the traditional 2K OLED display on its extra-large 6.9-inch screen for an immersive experience across reading, video, and gaming.
Within the phone, you’ll find a dual-chipset architecture that combines the Snapdragon 8 Elite Gen 5 with the upgraded VisionBoost D8 chipset to enable great gameplay, thanks to the Smart Frame Rate up to 120 FPS, Super Resolution up to 1.5K, and Game HDR.
The inclusion of WildBoost Optimisation also helps to fine-tune the CPU load distribution and GPU rendering, resulting in lower power consumption and less heat, alongside the LiquidCool Technology which keeps extended gaming stable with its 3D dual-channel, dual-layer IceLoop system, by efficiently dispersing heat to ensure consistent performance during long sessions.
Taking centre stage in the POCO F8 Ultra is the mobile audio system which uses Sound by Bose Technology. Together with POCO’s advanced engineering team, Bose has helped to develop a premium triple-speaker acoustic system which will allow you to experience rich bass, detailed sound, clear vocals, and an immersive soundstage.
To match its premium performance, POCO F8 Ultra brings pro-level photography with a 50MP Light Fusion 950 sensor with OIS, to deliver high dynamic range and low power consumption for longer shooting sessions even in the most challenging light conditions.
Combined with an exceptional 1G+6P lens setup and a precise multi-coating process, the camera system reduces lens flare and glare, to give you sharp, detailed images that are perfect for both sunset and night portraits.
Paired with POCO’s first-ever 50MP 5x periscope telephoto lens, you’ll be able to get 5x optical zoom, 10x in-sensor zoom, and up to 20x Ultra Zoom, ideal for capturing all sorts of photos from landscapes to portraits and even close-ups from just 30cm!
Equipped with a 6,500mAh battery, this is the largest ever in the POCO F Series, providing extended usage for all-day performance.
The POCO F8 Ultra is priced at $949 (12GB+256GB) and $999 (16GB+512GB) in Denim Blue or Black. You can pre-order the device from now to 18 December online through mi.com, Shopee and Lazada.
POCO F8 Pro
Combining advanced technology with contemporary aesthetics, the POCO F8 Pro features the brand’s first one-piece milled glass design with the back cover sculpted from a single 2mm-thick glass block through CNC cold-carving, which forms a 1.3mm deco around the camera to add depth and texture while allowing the camera decoration to transition into the back panel.
This design also gives the device POCO’s first glossy-matte effect on milled glass, which combines a frosted back panel with a glossy glass rectangular deco for a more premium feel. Complementing this, you’ll find POCO’s first 6.59-inch golden-ratio display with large rounded corners and a lightweight 199g body, which balances between immersive viewing and one-handed comfort.
Powered by the Snapdragon 8 Elite Mobile Platform, the POCO F8 Pro builds upon the flagship foundation shared with the POCO F8 Ultra and integrates WildBoost Optimisation that enables refined CPU and GPU coordination.
Built into the phone is a massive 6,210mAh battery that delivers over 16 hours of continuous use, paired with 100W HyperCharge that charges up your device from 0% to 100% in just 37 minutes.
As the first in the POCO Pro lineup to feature a dedicated telephoto camera, the POCO F8 Pro includes a 50MP telephoto camera which introduces 2.5x optical zoom, ideal for half-body portraits, and 5x lossless zoom for detailed close-ups, as well as a 50MP main camera with Light Fusion 800 image sensor and OIS, which handles challenging lighting conditions such as backlit daytime scenes and urban neon night-caps.
