PUMA launches new street wear Prime Squared Collection, built for city life

Aug 15, 2025

In an effort to meet the demands of fast-paced city life, PUMA Southeast Asia introduces a bold new chapter in streetwear with its new Prime Squared Collection, which fuses style with cutting-edge fashion that captures the spirit, energy and individuality found int he heartbeat of urban streets.

From Drop 1. Image courtesy of PUMA.
From Drop 1. Image courtesy of PUMA.
From Drop 1. Image courtesy of PUMA.
From Drop 1. Image courtesy of PUMA.
From Drop 1. Image courtesy of PUMA.
From Drop 1. Image courtesy of PUMA.

The collection is available in two drops with Drop 1 offering a versatile palette of earthy and neutral tones such as Khaki, White, Black and Muted Green, and Drop 2 featuring more vibrant and striking hues such as Electric Blue, deep Wine Red, and soft Blush Pink.

From Drop 2. Image courtesy of PUMA.
From Drop 2. Image courtesy of PUMA.
From Drop 2. Image courtesy of PUMA.
From Drop 2. Image courtesy of PUMA.

These hues are combined with sleek design and performance-driven construction showcasing key design features such as structured tailoring, layered textures, technical fabrics, and functional accents to allow freedom of movement without compromising style.

The PUMA Prime Squared Collection Drop 1 is now available while Drop 2 will launch from October 2025 at PUMA 313@somerset, PUMA VivoCity, PUMA Bugis+, PUMA OG People’s Park, and PUMA OG Albert’s, as well as online at puma.com.

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