Held in the Latour Ballroom at the Wynn Las Vegas, Samsung kicks off 2026 with a first look event at the annual CES trade show, where they unveiled its “Companion to AI Living” vision that focused on using AI as a foundation that connects the company’s R&D product development, operations, and user experience.
The idea is for Samsung to provide users, like you, with a true AI companion experience in your daily life where you can access more than just the basics from the technology and have more opportunities to find more meaningful moments everywhere.
For Entertainment
TV
In an effort to create a true entertainment companion, Samsung has combined hardware excellence and visual intelligence, drawing from 20 years of TV innovation experience, with a full AI TV line-up that provides an entirely new way for you to interact with TVs.
At the heart of the display line-up is the 130-inch Micro RGB, featuring the widest and most detailed spectrum ever seen in Samsung TVs, together with a Timeless Frame design that minimises distractions and allows the picture to take centre stage with elegance.
Built with a micro-sized RGB light source, the display gets unprecedented picture quality with each microscopic red green, and blue diode shining independently to produce colour in its purest, most natural form. The Micro RGB AI Engine Pro also enables precise control of RGB colours to create overwhelmingly vivid picture quality in every scene.
To accompany this next-level viewing experience, Samsung has added the Vision AI Companion (VAC) which uses AI technology to enhance viewing, dining and mood, anywhere in the home. This means that you can receive guidance on what to watch, what to eat, and what music to listen to, on top of simple viewing.
There are intuitive modes to personalise the viewing experience too like the AI Soccer Mode Pro that offers a more exciting game day experience with AI-driven picture and sound tuning to stadium-level quality, and AI Sound Controller Pro, which raises or lowers the volume of the crowd, commentary or background music.
Alongside this, Samsung has unveiled its new, ultra-thin OLED S95H with its refined frame and a nearly invisible bezel that gives it an art gallery elegance, and Samsung’s new portable projector, The Freestyle+, which is powered by VAC and allows you to view content on walls, ceilings, and uneven surfaces like corners and curtains.
The 2026 TV line-up also supports HDR10+ ADVANCED to deliver enhanced brightness, genre-based optimisation, intelligent motion smoothing, advanced local tone mapping and an improved gaming experience.
Speaker
Building on its legacy of advancements in soundbar technology, Samsung introduced two new WiFi speakers, the Music Studio 5 and 7, which supports a wider range of sound system combinations, enhances audio-visual quality, and improves the aesthetics of any space.
Each model shares a timeless dot design concept by renowned designer Erwan Bouroullec that is inspired by a universal symbol in music and art, and grounded in Samsung’s signature design language.
Gaming Monitor
Aside from home entertainment, Samsung has also unveiled its most advanced Odyssey gaming monitor line-up yet, which introduces five new models that push the boundaries of resolution, refresh rate, and immersive visual performance.
Led by Samsung’s first 6K 3D Odyssey G9, the 2026 line-up will debut world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.
For Home
Kitchen
Eliminate the stress of daily chores with Samsung’s latest Bespoke AI Refrigerator Family Hub, now with an upgrade that includes AI Vision built with Google Gemini. With this new feature, AI Vision will be able to unlock existing limitations in recognising food items, while seamlessly tracking what is placed into and taken out of the refrigerator; making meal prep and food management simpler than ever.
Unsure of what to eat? Tap on features such as “What’s for Today?”, which provides recipe recommendations based on what you have in the fridge; and Video to Recipe, to get recommended cooking videos broken down into easy-to-follow steps.
Laundry
Say goodbye to the hassle of transferring loads of laundry with the Bespoke AI Laundry Combo and its shorten wash-to-dry cycles, and enhance drying performance, thanks to the newly incorporated Booster Heat Exchanger.
The upgrade sees the addition of a Super Speed cycle which taps on a high-pressure Speed Spray which improves detergent penetration and rinsing to enable fast and efficient washing, as well as Auto Open Door+, which not only automatically opens the door, but also activates internal air circulation after wash-only cycles.
Three years after its predecessor, Samsung introduces an upgraded Bespoke AI AirDresser which features an Auto Wrinkle Care function that uses an enhanced Dual AirWash and Dual JetSteam system to help smooth out wrinkles quickly and effortlessly.
The Dual JetSteam also helps to reduce 99.9% of certain viruses and bacteria and 99% of unpleasant odours by infusing high temperature heat deep into the fabric to maintain the freshness of clothing.
Home
Powered by a Qualcomm Dragonwing processor, the newly launched Bespoke AI Jet Bot Stream Ultra offers deep learning-based AI Object Recognition to better detect humans, cats and dogs, as well as hard-to-see obstacles like cables or rugs to simplify cleaning and reduce human interaction.
It also supports AI Liquid Recognition which allows it to detect liquid spills and determine whether to clean or avoid them based on the set preference. There’s even an upgraded Easy Pass Wheel technology that helps the bot raise its body and lower the wheels to climb thresholds of up to 2.4 inches.
