adidas Originals unveils Adizero Goukana, powered by Championship Marathon Technology
In an exciting debut that represents a fresh chapter, adidas Originals introduces the Adizero Goukana that seamlessly blends the brand’s rich performance heritage with the vibrant energy of contemporary street culture. Goukana, meaning luxurious and plush in Japanese, was intentionally chosen to pay homage to the Adizero franchise’s Japanese heritage and specifically honours Mr Toshiaki […]
adidas Originals’ latest collab with Song for the Mute continues exploration of nostalgia and materiality
As an ode to the elemental, the latest collaboration between Song for the Mute and adidas Originals is a reflection of the nomad, the maker, the wanderer — rooted yet untethered, grounded yet free. At the heart of the collaboration are two reimagined silhouettes, the iconic Superstar and the Adistar Cushion. Rebuilt with soft tactility, […]