adidas Singapore adds Year of the Horse designs to Commemorative Key City Tee collection
Perfect for the upcoming CNY celebrations, adidas has come up with new designs for their Key City Tee catalogue, honouring the lunar calendar’s most swift, steadfast, and spirited animal — the horse. The 2026 Key City Tee collection adds two new designs in three colours that are grounded in traditional Chinese motifs and charged with […]
adidas Originals shines light on the influence of the Superstar for FW25
Created for basketball and adopted by pioneers of streetwear and every generation after, the Superstar is an original icon that has made a journey from sports to culture. Since launching “The Original” campaign earlier this year, adidas is back with a new campaign focusing on the influence of the Superstar. Inspired by the iconic silhouette’s […]
adidas Originals unveils Adizero Goukana, powered by Championship Marathon Technology
In an exciting debut that represents a fresh chapter, adidas Originals introduces the Adizero Goukana that seamlessly blends the brand’s rich performance heritage with the vibrant energy of contemporary street culture. Goukana, meaning luxurious and plush in Japanese, was intentionally chosen to pay homage to the Adizero franchise’s Japanese heritage and specifically honours Mr Toshiaki […]
adidas Originals’ latest collab with Song for the Mute continues exploration of nostalgia and materiality
As an ode to the elemental, the latest collaboration between Song for the Mute and adidas Originals is a reflection of the nomad, the maker, the wanderer — rooted yet untethered, grounded yet free. At the heart of the collaboration are two reimagined silhouettes, the iconic Superstar and the Adistar Cushion. Rebuilt with soft tactility, […]
adidas Originals and Wales Bonner presents vibrant Fall/Winter 2024 collection
Telling the story of vibrant street style with the exuberance of everyday life, adidas Originals and designer Wales Bonner has teamed up again to present their Fall/Winter 2024 collection. [CLICK ON THE IMAGES FOR MORE. IMAGES COURTESY OF adidas originals.] This season sees both parties pay homage to the foundations of Hip Hop culture with […]