Celine spotlights the art of wishing in their Lunar New Year 2026 campaign

Inspired by the quiet practice of tying wishes to trees, Celine’s Lunar New Year campaign for 2026 pays homage to that tradition while staying true to its brand DNA. Shot by Kin Chan Coedel, the campaign captures a scenic Chinese landscape that highlights Celine scarves tied to a tree and blowing in the wind. This, […]