LEGO teams up with Grammy Award winner Olivia Rodrigo for a new collection inspired by her career
In a new collaboration that would set Olivia Rodrigo fans’ hearts aflutter, LEGO has teamed up with the Grammy-Award winning, multi-platinum artist to create a collection of five collectible LEGO sets that are inspired by her career. Image courtesy of LEGO. Filled with hidden references, iconic looks and stories from every era of her astounding […]
LEGO creates She Built That campaign to empower a new generation of girl builders
It’s always been said that girls grow up with Barbie dolls and boys grow up with LEGO but over the years, this stereotype has changed and LEGO is looking to redefine and reclaim what it means to be a builder, and celebrate the female creativity. In a recent global research commissioned by The LEGO Group, […]