LEGO creates She Built That campaign to empower a new generation of girl builders
It’s always been said that girls grow up with Barbie dolls and boys grow up with LEGO but over the years, this stereotype has changed and LEGO is looking to redefine and reclaim what it means to be a builder, and celebrate the female creativity. In a recent global research commissioned by The LEGO Group, […]
New Star Wars LEGO set, shows and more announced at Star Wars Celebration Japan 2025
Star Wars Celebration Japan 2025 just wrapped up over the weekend, and there were plenty of announcements for fans to look forward to over the next few years. Starting with toys, Disney has announced the new LEGO Star Wars K-2SO Security Droid building set that will be available worldwide from 1 August 2025 onwards. Featuring […]
Start New Brick-Building Family CNY Traditions with LEGO’s Latest Festive Sets
The festivities continue at the start of 2023 as we begin our prep for the Lunar New Year celebration. Aside from having to make sure you’ve got all your snacks and food sorted, it is also important to ensure your family and guests stay entertained with fun activities. Instead of gathering the family for the […]