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Tag: lego for girls

LEGO creates She Built That campaign to empower a new generation of girl builders

It’s always been said that girls grow up with Barbie dolls and boys grow up with LEGO but over the years, this stereotype has changed and LEGO is looking to redefine and reclaim what it means to be a builder, and celebrate the female creativity. In a recent global research commissioned by The LEGO Group, […]

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