LOEWE refreshes the On Cloudtilt 2.0 with new colours in mellow palettes

Since the Cloudtilt 2.0 was first introduced in May 2024, the sneakers have been constantly updated with different colourways and this time, LOEWE and On are focusing on mellow palettes, pairing crisp white with playful pops of colour on the lining and branding. Featuring an elegant multi-layer upper composed of performance mesh and woven textiles, […]

LOEWE x On collaboration drops new colours for Cloudtilt sneakers

The fifth LOEWE x On collection that was released in May has now expanded to offer more colours for its Cloudtilt sneakers.  In this pair of co-designed Cloudtilt sneakers, you’ll find a knitted mesh sock upper, speed laces, and silver logos. Tapping on On’s CloudTecO Phase midsole technology, the sneakers offer comfort and cutting-edge cushioning […]

LOEWE X ON: CLOUDTILT, a lifestyle shoe inspired by the endless possibilities of movement

LOEWE announces a new collaboration with On, a running shoe brand with Swiss engineering offering sneakers that have the experience of “running on clouds”. With LOEWE, they’ve designed a lifestyle shoe called the Cloudtilt; and it’s made to move. It’s On’s first shoe in its lifestyle range to incorporate CloudTec® Phase: a computer-generated midsole technology […]