Prada presents its Days of Summer 2026 campaign featuring Bella Hadid, Damson Idris and Louis Partridge
Beaches within cities in the form of plains of sand atop skyscrapers that reflect the idea of swimming in the air, are impossible contrasts that are distinctly Prada. This instinctive collisions of attitude form the concept of the Prada Days of Summer 2026 collection, which is further expanded with an accompanying campaign starring Bella Hadid, […]
Prada presents its Holiday 2025 campaign — A Winter’s Tale
In the vein of a winter archetype, the Prada Holiday 2025 campaign celebrates a timeless and cross-generational tradition that winds through crystalline white trees in an automobile journey that is emblematic of the season. A universal experience that resonates with the idea of coming home, the campaign is inspired by movie auteurs that is cinematic […]
Prada Beauty officially debuts in Singapore
If you’ve been counting down to the day when Prada Beauty finally comes to Singapore, your wait is now over — Prada Beauty is now in Singapore with its full range of make-up and skincare, including Prada Skin and Color, as well as the already available Prada Fragrances collection. Since 1913, Prada has been challenging […]