The Swatch BIOCERAMIC WHAT IF? Collection Of Square Watches Brings Their 1982 Prototype To Life

We all know Swatch for their everyday Swiss-made watches, but the ever-playful brand is about to challenge the status quo again — their own — with a new collection that reimagines what a “classic” Swatch watch can look like. What if the first Swatch watch wasn’t round, but square? That’s a style, and story, that […]