PUMA and Jil Sander team up to create K-Street sneakers
Building on their partnership with a new expression of movement and form, PUMA and Jil Sander have come together to create K-Street. Designed under the direction of Simone Bellotti (Creative Director of Jil Sander), K-street translates a refined footwear philosophy into a streamlined sneaker. The silhouette follows the natural lines of the foot and is […]
PUMA redefines the H-Street with its return in 2026
Inspired by the track and made for the modern streets, the PUMA H-Street is the sneaker style that was officially reintroduced last year. A bold reimagining of its early 2000s track-and-field heritage, the style is adapted from an archival running spike, and traces its lineage back to PUMA’s late 90s Harambee silhouette. Unveiled as part […]
BLACKPINK’s Rosé teams up with PUMA for her first full collection
Since joining the PUMA family as a global ambassador and collaborator in 2024, BLACKPINK’s Rosé has now taken the unity further with her very first full collection, PUMA x ROSÉ, that is a creative embrace of her personal taste and aesthetics. In this collection, you’ll find oversized basics paired with distinctly feminine designs and tailored […]
PUMA launches new campaign for its Ultra 6 featuring Christian Pulisic, Cody Gakpo and Oussie
In an effort to further highlight the beauty of its latest speed-focused football boot, the Ultra 6, PUMA has teamed up with footballers Christian Pulisic, Cody Gakpo and footaball creator Oussie to launch a global marketing campaign titled Keeping Up With Ultras. Featuring an updated, engineered mesh upper, the Ultra 6 feels and plays like […]
PUMA launches new street wear Prime Squared Collection, built for city life
In an effort to meet the demands of fast-paced city life, PUMA Southeast Asia introduces a bold new chapter in streetwear with its new Prime Squared Collection, which fuses style with cutting-edge fashion that captures the spirit, energy and individuality found int he heartbeat of urban streets. The collection is available in two drops with […]
AC Milan and PUMA Golf unveil limited-edition sport-style capsule
The world of football and golf are brought closer than ever with AC Milan and PUMA Golf’s limited-edition capsule collection that not only pays homage to AC Milan’s legacy but also offers a fresh take on modern golf wear. This collection features a curated selection of apparel and footwear designed to blend performance with lifestyle. […]
AC Milan and PUMA unveil third kit for the 2025/26 season
Despite making waves in Singapore during their visit alongside their newly launched away kit, AC Milan and PUMA have added a third kit for the 2025/26 season with a bold design that draws from the Rossoneri’s effortless sense of style. Designed to capture the spirit of Milan’s global reputation for fashion, design and elegance, the […]
Interview with Christian Pulisic and Fikayo Tomori of AC Milan, who were recently in Singapore to kick off the team’s Pre-Season Tour
There’s no better time for a football fan to revel in the heart-pumping excitement and electric intensity of a world-class football match than at the Singapore Festival of Football, happening from 23 to 27 July 2025 at the National Stadium. Returning after a two-year hiatus, the event brings three of Europe’s biggest teams namely Premier […]
PUMA teams up with Netflix for second full Squid Game collection
With the recently released season three of Squid Game, there’s no time like the present for PUMA to unveil its second collection, in collaboration with Netflix, that is inspired by the fresh lineup of games in the K-drama including Jump Rope, Hide and Seek, and the final Squid Game. These are brought to life through […]
PUMA ignites ninja power with new Teenage Mutant Ninja Turtles collaboration
No one best makes a representation of bold streetwear than everyone’s favourite turtle bros — the Teenage Mutant Ninja Turtles (TMNT). In this special collaboration, you’ll find a range of streetwear essentials, across both shoes and apparel that come with tech wear inspired executions and details. The cut-and-sew offerings are highlighted by the PUMATECH Track […]