BLACKPINK’s Rosé teams up with PUMA for her first full collection
Since joining the PUMA family as a global ambassador and collaborator in 2024, BLACKPINK’s Rosé has now taken the unity further with her very first full collection, PUMA x ROSÉ, that is a creative embrace of her personal taste and aesthetics. In this collection, you’ll find oversized basics paired with distinctly feminine designs and tailored […]
PUMA launches new street wear Prime Squared Collection, built for city life
In an effort to meet the demands of fast-paced city life, PUMA Southeast Asia introduces a bold new chapter in streetwear with its new Prime Squared Collection, which fuses style with cutting-edge fashion that captures the spirit, energy and individuality found int he heartbeat of urban streets. The collection is available in two drops with […]
PUMA Celebrates SUEDE with Their Latest ‘Be Iconic’ Campaign
If you’re a PUMA fan, you would probably be familiar with their iconic SUEDE shoe — the shoe of choice for breakdancers and hip-hop artists in the ‘80s. With over 50 years of history, the SUEDE became the quintessential PUMA sneaker despite being renamed a few times and eventually adopting the name PUMA SUEDE. To […]