Swarovski launches 2026 Valentine’s Day Collection aptly called Charming Love
Brought to life in a campaign featuring Global Brand Ambassador Ariana Grande, Charming Love is Swarovski’s bold and joyful new collection for Valentine’s Day that showcases all-new Swarovski Charms, each designed to encourage love to be worn, shared and celebrated. The collection brings a high-fashion twist with the reinterpretation of hearts, love locks and arrows […]
Swarovski introduces Minecraft Characters in crystal form
Inspired by the world’s best-selling video game, Swarovski has teamed up with Minecraft for a playful new collaboration that pays homage to the excitement and daring escapades of the Overworld. In this collection, you’ll find four precisely crafted figurines — Alex, the Pig, the Creeper, and Steve — in full-cut crystals, blending the in-game artistry […]
Swarovski celebrates Good Luck Trolls’ 65th anniversary with first-ever jewellery collaboration
Remember those Good Luck Trolls dolls that were a pop culture icon of the 90s’ and later went on to inspire the adorable Dreamworks animation Trolls? Swarovski has collaborated with Universal Products and Experiences to launch the first-ever Good Luck Trolls x Swarovski jewellery collection, that also happens to coincide with the dolls’ 65th anniversary. […]