Swarovski launches 2026 Valentine’s Day Collection aptly called Charming Love

Brought to life in a campaign featuring Global Brand Ambassador Ariana Grande, Charming Love is Swarovski’s bold and joyful new collection for Valentine’s Day that showcases all-new Swarovski Charms, each designed to encourage love to be worn, shared and celebrated. The collection brings a high-fashion twist with the reinterpretation of hearts, love locks and arrows […]
Swarovski introduces Minecraft Characters in crystal form

Inspired by the world’s best-selling video game, Swarovski has teamed up with Minecraft for a playful new collaboration that pays homage to the excitement and daring escapades of the Overworld. In this collection, you’ll find four precisely crafted figurines — Alex, the Pig, the Creeper, and Steve — in full-cut crystals, blending the in-game artistry […]
Swarovski x MARVEL Team Up For Superhero Crystal Figurines, Including Captain America And Loki

Forget infinity stones. MARVEL fans and avid Swarovski crystal collectors ought to be collecting these instead — an assembly of five beloved comic book heroes in bold hues and full-cut crystal facets that highlight the savoir-faire of the house. This time, we’re getting some of earth’s mightiest heroes in the Swarovski x MARVEL home collection, […]
