Swarovski and Ariana Grande unveil second capsule collection inspired by her personal style

Co-created by Ariana Grande and Swarovski Global Creative Director Giovanna Engelbert, the new Ariana Grande x Swarovski Capsule collection pays homage to nature and its inspiration for self-expression.  Infused with Ariana’s ethereal spirit and her distinctive personal style, the 29-piece collection is brought to life by Swarovski’s signature savoir-faire, featuring literal and abstract interpretations of […]

Swarovski launches 2026 Valentine’s Day Collection aptly called Charming Love

Brought to life in a campaign featuring Global Brand Ambassador Ariana Grande, Charming Love is Swarovski’s bold and joyful new collection for Valentine’s Day that showcases all-new Swarovski Charms, each designed to encourage love to be worn, shared and celebrated. The collection brings a high-fashion twist with the reinterpretation of hearts, love locks and arrows […]

Swarovski introduces Minecraft Characters in crystal form

Inspired by the world’s best-selling video game, Swarovski has teamed up with Minecraft for a playful new collaboration that pays homage to the excitement and daring escapades of the Overworld. In this collection, you’ll find four precisely crafted figurines — Alex, the Pig, the Creeper, and Steve — in full-cut crystals, blending the in-game artistry […]