Swarovski launches 2026 Valentine’s Day Collection aptly called Charming Love

Brought to life in a campaign featuring Global Brand Ambassador Ariana Grande, Charming Love is Swarovski’s bold and joyful new collection for Valentine’s Day that showcases all-new Swarovski Charms, each designed to encourage love to be worn, shared and celebrated. The collection brings a high-fashion twist with the reinterpretation of hearts, love locks and arrows […]
Swarovski celebrates Good Luck Trolls’ 65th anniversary with first-ever jewellery collaboration

Remember those Good Luck Trolls dolls that were a pop culture icon of the 90s’ and later went on to inspire the adorable Dreamworks animation Trolls? Swarovski has collaborated with Universal Products and Experiences to launch the first-ever Good Luck Trolls x Swarovski jewellery collection, that also happens to coincide with the dolls’ 65th anniversary. […]
