Swatch collaborates with Audemars Piguet for an iconic and colourful collection inspired by the Swatch POP
Combining joyful boldness and positive provocation in the art of fine watchmaking, Swatch celebrates Audemars Piguet’s iconic Royal Oak with Royal Pop, a groundbreaking watch collection with eight models, that is inspired by the legendary 1972 Royal Oak collection, and the Swatch POP watches of the 1980s. Images courtesy of Swatch. More than a tribute, […]
Swatch launches AI-DADA, its AI-powered design tool that lets you design your own watch
Since making its debut in Switzerland and its subsequent rollout across Europe and Turkey, Swatch’s AI-powered design tool, AI-DADA, has gone live around the world, including Singapore, marking the next step for Swatch to make its design tool accessible worldwide so that everyone will get the opportunity to create their own watch. Named after the […]
Swatch unveils Valentine’s Day specials with a heart-powered design that reveals both sides of romance
When it comes to Valentine’s Day, we’re always celebrating how love is patient, kind, romantic and magical, but it’s easy to forget that love can also be dramatic, messy, wild, and just blah. This is why Swatch is changing things up this romantic season, with a two special V-Day designs, inspired by love’s sweet chaos. […]
Swatch returns to the Locarno Film festival with a limited-edition timepiece
Locarno Film Festival is one of the world’s leading events in film that will take place from 6 to 16 August 2025, and as a main sponsor, Swatch is celebrating the 78th edition of the festival with a stunning limited-edition timepiece inspired by the iconic festival poster created by Turner Prize-winning German artist, Wolfgang Tillmans. […]
The Swatch Art Journey Collection Sees More Of The World’s Most Famous Artworks On Watch Faces
Fancy art on your wrist — that’s a concept that Swatch nails every time they debut a new collaboration with the world’s most renowned museums, a brilliant idea that transforms a functional, everyday object such as a watch into a literal piece of art. Similar to last year’s series, the Swiss watchmaker reimagines iconic art […]