Swatch presents a limited-edition MoonSwatch crafted from OMEGA’s 18K Moonshine Gold

There are moments in history that are so extraordinary that they continue to shine across generations, and one of these iconic achievements was the first moon landing in 1969. To commemorate this defining moment in time, Swatch launches the MISSION TO THE MOON 1969, a limited edition timepiece featuring a dial, hands, crown, and pushers […]
Swatch collaborates with Audemars Piguet for an iconic and colourful collection inspired by the Swatch POP

Combining joyful boldness and positive provocation in the art of fine watchmaking, Swatch celebrates Audemars Piguet’s iconic Royal Oak with Royal Pop, a groundbreaking watch collection with eight models, that is inspired by the legendary 1972 Royal Oak collection, and the Swatch POP watches of the 1980s. Images courtesy of Swatch. More than a tribute, […]
Swatch launches horse-themed watch for Lunar New Year

In this year of the horse, Swatch is celebrating the Lunar New Year with artist and former Swatch Art Peace Hotel artist-in-residence Yu Wenjie’s unique timepiece that celebrates the Fire Horse. The unique design, rooted in Chinese art and culture, is titled RIDING THE CLOUDS ($137); combining the Fire element, associated with fierce passion, and […]
MoonSwatch Collection adds MOONSHINE GOLD featuring the latest earth phase innovation, available 9 August

Blending Snoopy’s imaginative universe with celestial innovation, the MISSION TO EARTHPHASE — MOONSHINE GOLD is the latest addition to MoonSwatch Collection that celebrates what happens when imagination takes flight. Featuring Swatch’s latest earth phase innovation, a moon phase indicator adorned with OMEGA’s Moonshine™ Gold and illustrations from the world of Snoopy, this is an exclusive […]
Swatch returns to the Locarno Film festival with a limited-edition timepiece

Locarno Film Festival is one of the world’s leading events in film that will take place from 6 to 16 August 2025, and as a main sponsor, Swatch is celebrating the 78th edition of the festival with a stunning limited-edition timepiece inspired by the iconic festival poster created by Turner Prize-winning German artist, Wolfgang Tillmans. […]
Blancpain x Swatch Bioceramic Scuba Fifty Fathoms Collection adds new model, Green Abyss

Since the launch of the pink Blancpain x Swatch Bioceramic Scuba Fifty Fathoms Collection, a new green model of the watch, Green Abyss, has been added; taking inspiration from the ocean’s depths and nature’s most elusive ecosystems. Built with Bioceramic, a one-of-a-kind, composite material derived from castor oil, Green Abyss features a unique combination of […]
Swatch adds new pink colour to the Blancpain Bioceramic Scuba Fifty Fathoms Collection

Created 70 years ago by a passionate scuba diver, the Blancpain x Swatch paid tribute to the first true diver’s watch with their mechanical watches in the Bioceramic Scuba Fifty Fathoms Collection, where each model in the collection celebrated an ocean and a magnificent, colourful animal in a digital print on the movements rotor. Following […]
