Swatch collaborates with Audemars Piguet for an iconic and colourful collection inspired by the Swatch POP
Combining joyful boldness and positive provocation in the art of fine watchmaking, Swatch celebrates Audemars Piguet’s iconic Royal Oak with Royal Pop, a groundbreaking watch collection with eight models, that is inspired by the legendary 1972 Royal Oak collection, and the Swatch POP watches of the 1980s. Images courtesy of Swatch. More than a tribute, […]
Swatch launches AI-DADA, its AI-powered design tool that lets you design your own watch
Since making its debut in Switzerland and its subsequent rollout across Europe and Turkey, Swatch’s AI-powered design tool, AI-DADA, has gone live around the world, including Singapore, marking the next step for Swatch to make its design tool accessible worldwide so that everyone will get the opportunity to create their own watch. Named after the […]
Swatch unveils Valentine’s Day specials with a heart-powered design that reveals both sides of romance
When it comes to Valentine’s Day, we’re always celebrating how love is patient, kind, romantic and magical, but it’s easy to forget that love can also be dramatic, messy, wild, and just blah. This is why Swatch is changing things up this romantic season, with a two special V-Day designs, inspired by love’s sweet chaos. […]