Founded in 1980, Laurastar is a Swiss family-owned company that has since become one of the global leaders in steam systems with fabric care, and with presence in more than 40 countries, including Singapore.
With 45 years of innovation, Laurastar has consistently developed new products centred around the use of its Dry Microfine Steam (DMS) technology. Paired with its Swiss design excellence, the brand seeks to redefine how you engage with your home appliances, redefining how you engage with your home appliances while leveraging on merging state-of-the-art technology.
The proprietary DMS technology that is unique to Laurastar allows it to penetrate fabrics more effectively and gently than traditional steam by creating microscopic steam droplets that can reach deep into any type of fabric to remove wrinkles, odours, and bacteria.
Beyond home appliances, Laurastar is also a trusted partner of designers at major events such as Paris Fashion Week and ASEAN International Fashion Week, offering its range of products as essential tools in haute couture care.
One of which is the Laurastar Lift Xtra Titan — the latest generation of 3-in-1 steam generators that lets you iron, smooth and disinfect clothes as well as home textiles using just one machine.
Using the Laurastar DMS Steam, the Lift Xtra Titan is able to treat fabrics gently, no matter the material or colour, by delicately plumping them and providing a hygienic effect that kills 99.9% of bacteria, viruses and fungi, as well as 100% of dust mites, bedbugs, lice, moths, and nits. It also does not leave your clothes wet and works 15 times faster than that of a standard steam generator.
This, is in addition to the Pulse Steam, that gives you the ultimate finishing touch to take care of your clothing. Diffused through a series of burst, the Pulse Steam ensures your clothing or fabric gets the optimum amount of steam for great results.
Built with an Active 3D Soleplate on the iron, you can now worry less about creases as it offers unrivalled ironing in a single movement while holding the fabric in place as steam is distributed over its entire surface to effortlessly eliminate creases and thoroughly refresh the clothing fibres.
The best part about the Lift Xtra Titan is that you no longer have to set different temperatures while you iron as it is able to automatically reach the ideal temperature for all of your fabrics.
We also spoke with Michael Monney, the co-CEO of Laurastar to get more insights on the Lift Xtra Titan and how it can benefit households.
Hi Michael, first off, who needs a Laurastar Lift Xtra Titan?
Michael Monney: The Laurastar Lift Xtra Titan is perfect for anyone who values precision and care when it comes to their clothes. It’s especially ideal for individuals who have a lot of delicate fabrics in their wardrobe,
like silk or wool, and those who want to save time without compromising on the quality of their garment care. It’s also a great choice for busy professionals or families who need a high-performance ironing and steaming solution that’s easy to use, efficient, and reliable.
We understand that you don’t need to set the machine’s temperature during use. So, how exactly does this work?
Michael: Our unique technology, combined with our automatic temperature control system, ensures that the
Laurastar is always set to the perfect temperature for any fabric, without the need for manual adjustments. This is made possible by our proprietary DMS (Dry Microfine Steam) technology, which adapts to the fabric’s needs automatically.
How does the machine handle delicate and thin fabrics then?
Michael: The key to this is our Dry Microfine Steam (DMS) technology, which produces ultra-fine steam that’s gentle enough for even the most sensitive fabrics, such as silk, lace, or chiffon. The steam penetrates deeply into the fibers, removing wrinkles and odours without causing any harm to the delicate textiles.
Is there any type of garment or fabric that the Lift Xtra Titan cannot iron or steam?
Michael: The Laurastar is suitable for nearly all fabric types, from heavy linens to delicate silks. Also, the Laurastar product comes equipped with a Protective Soleplate, specifically designed for delicate fabrics.
This feature, engineered by our Swiss experts, helps protect delicate textiles and prevents the appearance of shiny patches on dark fabrics. It allows you to safely iron over sensitive materials like silk, which are heat-sensitive, thanks to its special coating that reduces heat.
Overall, the versatility of our technology, combined with the Protective Soleplate, makes it safe for most garments, even the most delicate ones.
