Kicking off the Lunar New Year festivities with a classy bang, Tiffany & Co. has unveiled its campaign featuring a captivating Pegasus motif that is inspired by a brooch created under the artistic direction of Tiffany’s Chief Artistic Officer of Jewelry and High Jewelry, Nathalie Verdeille.
Rooted in the imaginative world of Jean Schlumberger, the motif embodies both the power and ethereal grace of this mythical creature, offering a poetic expression of hope and forward momentum for the new year ahead.
The campaign also highlights a selection of the House’s iconic collections, including the new Tiffany Knot mini key pendant in 18K rose gold with a pink sapphire.
Inspired by an archival bow from 1889, the knot symbolises love’s enduring bonds and reimagines the signature knot motif in a refined key silhouette, that reflects the promise of new beginnings and the deepening of life’s most meaningful connections.
The addition of the pink sapphire not only adds a vibrant touch of colour but also captures the love and joy that defines the Lunar New Year.
