For half a century, TUMI has thoughtfully designed products inspired by its customers and their journeys. As part of its 50th anniversary celebration, the brand has launched a campaign, titled “Made for You Since 1975”, that explores the personal relationship between TUMI’s most loved items and the people who carry them.
Captured by renowned lifestyle photographer Christoper Anderson and directed by Nim Kyong Ran, the campaign spotlights the versatile features of TUMI luggage and backpacks that include the Alpha, Voyageur and 19 Degree, in dynamic scenes captured in the beautiful destination of Lisbon, Portugal.
Making key appearances in the campaign film are TUMI’s most iconic and bestselling products — the Alpha International Dual Access Carry-On and the Voyageur Celina Backpack — which embodies TUMI’s signature blend of functionality, durability and sophisticated design.
The Alpha International Dual Access Carry-On offers frequent travellers innovative organisation and easy accessibility, while the Voyageur Celina Backpack is the perfect companion for everyday use with its elevated aesthetics and practicality.
Here’s a look at their campaign film.
