From the bustling streets of New York to the elegant capital of Italy, a legendary name in photography is painting the world red (and glossy black, and silver chrome!) with celebrations. Leica Camera AG, the German powerhouse synonymous with precision, artistry, and an unwavering commitment to capturing the “decisive moment,” is marking its incredible 100th anniversary this year; and it’s more than just a centenary for a camera company, it’s a celebration of a century of visual culture, a testament to enduring craftsmanship, and a nod to the timeless pursuit of authentic storytelling through photographs.
Once upon a time, cameras were bulky behemoths, tethering photographers to tripods and limiting spontaneity. Then, in 1925, the Leipzig Spring Fair introduced a revolutionary vision: the Leica I. Born from the ingenious mind of Oskar Barnack, this compact, portable 35mm camera changed everything. It freed photographers to roam, to capture life as it unfolded, ushering in the golden age of photojournalism, street photography, and documentary work. Suddenly, capturing a moment wasn’t just about technical skill; it was about intuition, agility, and a profound connection to the world around you.
Legends like Henri Cartier-Bresson, Robert Capa, and Alfred Eisenstaedt embraced the Leica, turning its discreet elegance into a tool for immortalising history. Their iconic images, often captured with the swift, silent click of a Leica shutter, shaped our collective memory and continue to inspire generations.
This isn’t a quiet birthday. Under the theme “100 Years of Leica: Witness to a Century,” Leica is embarking on a spectacular global tour, transforming major cities into immersive celebrations of photographic excellence. Each stop offers a unique blend of heritage and contemporary flair. For example, in New York, there were photo walks, gallery shows, and a chance to glimpse rare Leica cameras.
Wetzler Celebrations
In Wetzler, Germany, Leica staff and photographers from around the world congregated at Leica’s headquarters in Leitz Park to celebrate the anniversary; for many customers of the brand, this was the ultimate pilgrimage to take a deep dive into the heart of Leica, and to not just celebrate, but to also discover the significance of 100 years of brand history.
Karin Rehn-Kaufmann gave a welcome address and attendees were presented with a concert at the Wetzler Cathedral, which included an ensemble by Bella Musica from Salzburg, and a performance by the Leica Choir (made up of Leica staff across various departments).
The following days saw a press conference that welcomed some of the greatest photographers from the past 100 years, including Joel Meyerowitz who also graced his exhibition opening at Ernst Leitz Museum. Brazilian social documentary photographer and photojournalist, Sebastião Salgado was also slated to join the festivities in Wetzler, but sadly passed away on 23rd May 2025 (aged 81).
Further activities in Wetzlar included one of the masters of photography, Steve McCurry joining Joel Meyerowitz in a panel discussion, as well as auctions, lectures and talks, and workshops open to all.
At night, dinner was followed by a documentary by Reiner Holzemer, “Leica – a Century of Vision”, and a performance by English jazz-pop singer, pianist and songwriter, Jamie Cullum.
The Centennial Collections
For collectors and enthusiasts, the “100 Years of Leica” special editions are the ultimate statement for the camera bag. Announced earlier in the year, there are special edition M11 cameras in a glossy black paint finish, inspired by historical M-Cameras and designed to develop a distinctive patina over time.
And beyond the cameras, Leica has curated a range of accessories and collector’s items in collaboration with esteemed partners. There’s a Leica Magnifier in silver chrome, elegant cufflinks and keyrings crafted from 925 sterling silver, and a sophisticated leather bracelet with a Leica-engraved pendant. Steiff for Leica brings out the playful side of luxury, and for the design enthusiast, there’s a 3D wooden puzzle of the Leica I, and a crafting set with paper cut-out M-Cameras and Faber-Castell pencils.
Beyond the Lens
Leica’s influence extends far beyond mere camera mechanics. It’s a brand that has become synonymous with a certain lifestyle — one that values authenticity, precision, and the art of seeing. From fashion collaborations to its commitment to supporting photographic culture through its academies and global galleries, Leica isn’t just selling cameras; it’s fostering a community and inspiring a philosophy.
As Leica steps into its second century, the message is clear: the spirit of Oskar Barnack and Ernst Leitz II lives on. It’s about empowering individuals to be “witnesses to a century,” to capture the beauty, chaos, and wonder of the world, one perfectly framed moment at a time. So, whether you’re a seasoned pro or an aspiring shutterbug, join the celebration and let the iconic red dot inspire your next photographic journey.
Discover Leica cameras, lenses and accessories online at leica-store.sg, and see all the special edition releases from the brand here, in celebration of its 100 years.
