Swatch unveils Valentine’s Day specials with a heart-powered design that reveals both sides of romance

When it comes to Valentine’s Day, we’re always celebrating how love is patient, kind, romantic and magical, but it’s easy to forget that love can also be dramatic, messy, wild, and just blah.

(From left to right: LOVE IN SCARLET, $122 | LOVE & BLAH, $137)

This is why Swatch is changing things up this romantic season, with a two special V-Day designs, inspired by love’s sweet chaos.


Featuring a bright pink watch case and a three-colour layered typography design on its dial and strap, LOVE & BLAH ($137) is the perfect timepiece that keeps things playfully un-serious. The watch comes with a pair of red and blue paper glasses that provides a unique and fun perspective that you seldom get with other types of watches.

Video courtesy of Swatch.

When looked at through the blue lens, LOVE & BLAH’s design lets you focus on the word ‘BLAH’, and when you switch to the red lens, you’ll see ‘LOVE’ take centre stage. Once the glasses are off, the words blend together into its original layered typography design.

The idea is to capture both sides of love, making it the ideal timepiece for anyone who knows that romance isn’t always just about hearts and roses, but also all the other factors that comes with it.


Alongside the playful LOVE & BLAH watch, you’ll find LOVE IN SCARLET ($122), a monochromatic red showstopper featuring heart-shaped cutouts that gives you a peek into the inner mechanism of the timepiece.

In addition to the unique design, the watch is built with a matte transparent red biosourced case with gold-coloured hour and minute hands that glow in the dark, and a matte red strap with embossed heart patterns.

Both Valentine’s Day timepieces are now available at Swatch stores and online at www.swatch.com.  
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