Inspired by the quiet practice of tying wishes to trees, Celine’s Lunar New Year campaign for 2026 pays homage to that tradition while staying true to its brand DNA.
Shot by Kin Chan Coedel, the campaign captures a scenic Chinese landscape that highlights Celine scarves tied to a tree and blowing in the wind. This, is in addition to the fashion photography taken by Zhong Lin, where the models are fitted in a variety of festive looks that exude the collection’s vibrant and celebratory mood.
[Click on image to expand. Images courtesy of Celine.]
Anchored on symbolism and its Parisian roots, the Lunar New Year collection features tailored staples and statement accessories that are styled with an inspired colour palette of red and gold. Traditional motifs of prosperity and aspiration are also represented in the collection in subtle ways, making them wearable well after the festive period is over.
