Drawing inspiration from Tokyo’s street style, collectible souvenir culture and the imagined merchandise from a fictional amusement park, comes the capsule collection borne of a special collaboration between Coach and Brain Dead.
Images courtesy of Coach.
Having made its debut in a surprise flash runway show in New York’s Meatpacking District on 14 May, the collection spans ready-to-wear, leathergoods, footwear and accessories through a lens of ‘90s interpretations of ‘70s silhouettes that blends nostalgia, playfulness and individuality with Coach’s heritage of craft and self-expression.
Images courtesy of Coach.
In ready-to-wear, you’ll find a layered and instinctive approach to dressing with pieces designed to feel collected, customised and lived-in over time.
Crocheted charms, patches, pins and layered styling run throughout the collection, alongside embroidered bias-cut gingham dresses and skirts, cotton baby doll tops and dresses, and pleated plaid skirts styled with charms and chains.
Images courtesy of Coach.
On the leather goods front, you’ll see Coach’s iconic Tabby bag adorned with crocheted charms, embossed mascot patches and puff details, as well as a family of jacquard bags in pink, purple and bright green.
Empire bags and additional silhouettes feature oversized mascot graphics that are inspired by the collection’s mascot characters Kachi, Xerx and Zilly, together with special accessories such as soft vinyl charms, button pack, sticker packs, and a collectible lunchbox.
