The holiday season gets a musical makeover as Gucci unveils its latest Gift Campaign, starring Mariah Carey. Blending festive magic with the House’s signature bold and playful aesthetic, the campaign celebrates the excitement, sparkle and togetherness that make this time of year so special. Watch:
Directed by Harmony Korine, the campaign video takes viewers into a hotel transformed for the holidays, where elaborate decorations and preparations set the stage for Mariah Carey’s much-anticipated arrival. Accompanied by the familiar sounds of All I Want For Christmas Is You, the festive setting captures the anticipation and joy of the season.
Stealing the spotlight, Carey wears pieces from Gucci’s new Butterfly special collection. Inspired by the butterfly’s iridescent beauty, the collection also pays tribute to the singer’s signature motif and her 1997 album of the same name.
Beyond the campaign film, for the holiday season, Gucci presents a curated selection of gifts spanning handbags, footwear and accessories. Standout pieces include shimmering Starlet, Gucci Duffle and GG Marmont bags, alongside the soft suede Paparazzo. Footwear offerings range from GG Monogram boots and classic Horsebit loafers to Ace sneakers and Vittoria pumps.
Completing the festive edit are winter essentials such as hats and scarves, offering stylish inspiration for holiday gatherings, winter getaways and thoughtful gifting.
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