Embellished by Dior’s most iconic codes, the watches in the Chiffre Rouge line are between tradition and transformation, complete with the boldness that is asserted with a red second hand, an intense shade that Christian Dior himself considered the “colour of life”, alongside his lucky number, the figure eight, and a crown that is enhanced in the red vibrant hue.

This season, the collection adds new limited-edition timepieces that celebrate Monsieur Dior’s favourite gray, a shade that he views as the ultimate symbol of elegance, in three ultra-contemporary variations.
The first is a monochromatic piece, punctuated by signature scarlet details and features a 38mm case and pared-down design. Reflecting the brand’s heritage, its dial and interchangeable rubber strap are engraved with tone-on-tone cannage lines, and the watch is equipped with a high-precision automatic mechanism that highlights the mastery of the Ateliers.
On the back, behind a transparent red sapphire crystal, you’ll find a rotor adorned with the Dior logo as well as emblematic graphics. This model is also crafted in a 41mm chronograph version, and both designs are limited to 150 pieces.
Rounding up the new additions is the design that is paved with diamonds and combines a rose gold bezel with a white gold dial, distinguished by a subtle cannage motif.
As a test to the meticulousness of the artisans, the hour markers have been set with coloured gemstones, each adding a distinctive touch, while a gray alligator strap completes the captivating creation,

















