In its third and most ambitious edition yet, L’Oréal Groupe invites you to join in its global #JoinTheRefillMovement campaign, which builds on the momentum of the previous years and activates more brands to ensure refill options are visible, and easy to access in-store and online.
Images courtesy of L’Oréal Groupe.
The need for sustainable beauty solutions has never been clearer and recent surveys have shown that consumers, like you and me, are seeking to make more sustainable choices, but the awareness of refills remain one of the challenges between intention and action.
To address this, L’Oréal’s 2026 campaign in Singapore brings together 7 brands across 3 divisions to show that refillable beauty must be universal, available at every price point, in every beauty aisle and across brands. Some of these iconic participating brands include Yves Saint Laurent Beauty, Mugler, Lancôme and Kérastase.
Images courtesy of L’Oréal Groupe.
Each product in the campaign carries its own specific claim, giving you a precise measure of the impact of your choice from the first refill. For example, if you were to buy one Lancôme Absolue Longevity Soft Cream Refill instead of repurchasing the standard jar, you would be helping to reduce 100% glass, 95% metal, 42% plastic, and 36% cardboard.
In Singapore, you’ll find refill options available at all official channels, including the brand boutiques, major department stores, Sephora, as well as official brand and retailer e-commerce sites such as Lazada and Shopee.
