As only the most iconic shade of the New Balance range, the colour grey has been synonymous with the lifestyle brand and to kick off its annual tribute this year, New Balance will be bringing Grey Days back — a month-long celebration that pays homage to the colour’s legacy.
Born in the 1980s, Grey has defied the neon-drenched trends of its time to become a visual signature that not only complements the grit of concrete but also the rhythm of the streets and the quiet confidence of those who move differently.
This year’s collection reimagines Grey in all its forms ranging from archival icons to future-forward favourites with 21 footwear and 11 apparel styles.
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On 1 May, The Grey Shop will open with new and existing Grey styles from the lifestyle, performance, and kid ranges, including the 740, 9060, 1000, T500, Fresh Foam X 1080v14, in addition to a selection of timeless Grey apparel.
If you’ve been eyeing that viral pair of New Balance loafers, mark your calendars for 14 May for the launch of the 1906 Loafer! This reenvisioned classic penny loafer blends a sneaker and formal wear together to present a comfortable pair of shoes that you can wear in the boardroom and out on the streets.
Those looking for a stylish pair of sneakers can look forward to 22 May when the ABZORB 2010 and 471 launches. Inspired by the brand’s running heritage, the ABZORB 2010 offers a progressive take on 2000s-era running while the 471 reimagines the ’70s running silhouettes for the modern crowd.
A key launch to look out for is the reissue of the 1300JP on 29 May — a legendary style that is released just once every five years. The 1300JP stands out as one of New Balance’s most sought-after styles not just because of its rarity but also because of its impeccable craftsmanship.
