PUMA teams up with lifestyle brand MondaySleepingClub for all-new summer collection

Pairing lifestyle with aesthetic that is rooted in offering retro sportswear silhouettes with contemporary design touches, PUMA has collaborated with MondaySleepingClub to deliver a collection which balances laid-back leisurewear comfort with refined summer elegance in an everyday lifestyle wardrobe for a relaxed but confident edge. Images courtesy of PUMA/MondaySleepingClub. Driven by the idea and pursuit […]

PUMA and Jil Sander team up to create K-Street sneakers

Building on their partnership with a new expression of movement and form, PUMA and Jil Sander have come together to create K-Street. Designed under the direction of Simone Bellotti (Creative Director of Jil Sander), K-street translates a refined footwear philosophy into a streamlined sneaker. The silhouette follows the natural lines of the foot and is […]

PUMA redefines the H-Street with its return in 2026

Inspired by the track and made for the modern streets, the PUMA H-Street is the sneaker style that was officially reintroduced last year. A bold reimagining of its early 2000s track-and-field heritage, the style is adapted from an archival running spike, and traces its lineage back to PUMA’s late 90s Harambee silhouette. Unveiled as part […]

BLACKPINK’s Rosé teams up with PUMA for her first full collection

Since joining the PUMA family as a global ambassador and collaborator in 2024, BLACKPINK’s Rosé has now taken the unity further with her very first full collection, PUMA x ROSÉ, that is a creative embrace of her personal taste and aesthetics.  In this collection, you’ll find oversized basics paired with distinctly feminine designs and tailored […]

PUMA teams up with Netflix for second full Squid Game collection

With the recently released season three of Squid Game, there’s no time like the present for PUMA to unveil its second collection, in collaboration with Netflix, that is inspired by the fresh lineup of games in the K-drama including Jump Rope, Hide and Seek, and the final Squid Game. These are brought to life through […]

PUMA ignites ninja power with new Teenage Mutant Ninja Turtles collaboration

No one best makes a representation of bold streetwear than everyone’s favourite turtle bros — the Teenage Mutant Ninja Turtles (TMNT). In this special collaboration, you’ll find a range of streetwear essentials, across both shoes and apparel that come with tech wear inspired executions and details. The cut-and-sew offerings are highlighted by the PUMATECH Track […]

PUMA drops new limited-edition Avanti LS kicks designed by Rihanna

If you’re looking for a new pair of sneakers to invest in, this is something you wouldn’t want to miss.  Designed by pop princess and girl boss Rihanna, the limited-edition Avanti LS ($199) is a brand new slim and sleek reinterpretation of the original Avanti, with a striking new heal featuring short gum studs that […]

PUMA preps you for your return to the world of Squid Game with an exclusive collaboration

If you’re waiting in anticipation for Squid Game Season 2, PUMA’s got you covered with a special collaboration featuring apparel, footwear and accessories to get you all prepped for the show’s 26 December release. This collection gives you the opportunity to live out your player fantasies with gear inspired by the series, including limited-edition versions […]

PUMA teams up with LA-based label Carrots for a playful streetwear collection

Rooted in streetwear aesthetics, PUMA and Los Angeles-based label Carrorts by Anwar Carrots have partnered up to create a collection featuring a range of apparel, footwear, and accessories with throwback graphics of the PUMA mascot in a garden-inspired colour palette of oranges and greens. [CLICK ON THE IMAGES FOR MORE.] Each piece of garment from […]