PUMA drops new limited-edition Avanti LS kicks designed by Rihanna

If you’re looking for a new pair of sneakers to invest in, this is something you wouldn’t want to miss.  Designed by pop princess and girl boss Rihanna, the limited-edition Avanti LS ($199) is a brand new slim and sleek reinterpretation of the original Avanti, with a striking new heal featuring short gum studs that […]

PUMA preps you for your return to the world of Squid Game with an exclusive collaboration

If you’re waiting in anticipation for Squid Game Season 2, PUMA’s got you covered with a special collaboration featuring apparel, footwear and accessories to get you all prepped for the show’s 26 December release. This collection gives you the opportunity to live out your player fantasies with gear inspired by the series, including limited-edition versions […]

PUMA teams up with LA-based label Carrots for a playful streetwear collection

Rooted in streetwear aesthetics, PUMA and Los Angeles-based label Carrorts by Anwar Carrots have partnered up to create a collection featuring a range of apparel, footwear, and accessories with throwback graphics of the PUMA mascot in a garden-inspired colour palette of oranges and greens. [CLICK ON THE IMAGES FOR MORE.] Each piece of garment from […]

PUMA Celebrates SUEDE with Their Latest ‘Be Iconic’ Campaign

If you’re a PUMA fan, you would probably be familiar with their iconic SUEDE shoe — the shoe of choice for breakdancers and hip-hop artists in the ‘80s. With over 50 years of history, the SUEDE became the quintessential PUMA sneaker despite being renamed a few times and eventually adopting the name PUMA SUEDE. To […]