Despite the economic downturn that continues to affect many industries, there seems to be no stopping the cosmetics sector which has only continued to grow, especially in Poland.
Polish brands have boldly and consistently been increasing its competitiveness against more renowned international giants, gaining recognition both in their home country, and abroad. As such, there has been more buzz about how Polish products are good, and when it comes to beauty products, this is not just hearsay, but a fact backed up by quality, innovation and a conscious approach to care. This has led to more global consumers spotting Polish products because of its innovation, effectiveness and fair prices.
One of the key strengths of Polish brands is the value for money in the products produced. This extends to Polish beauty products, which offer a quality that is comparable to those from luxury brands, but are much more affordable. In 2024, Polish-made premium products reached a value of around PLN 2 billion, which showed that Polish consumers were willing to invest in top quality, Polish-branded products.
Polish beauty products are made with a combination of nature, science and passion. They stand out for their quality, effectiveness and ethical approach to care, and builds the trust for Polish-made products, proving that you don’t only have to choose other international brands to get a premium experience.
Combination of tradition and modernity
One of the greatest advantages of Polish beauty products is the use of an entire spectrum of locally-sourced ingredients that range from the most modern to natural ones.
These include extracts of amber, honey, herbs, flax and blackcurrant, which are examples of unique components that are known for their centuries-old care properties. Polish brands also skilfully combine traditional knowledge of herbs with modern technology to create products that are effective, gentle on the skin and environmentally friendly.
When it comes to the Asian market, Polish brands are intensifying their export and sales activities to this region, consistently promoting make-up lines that meet both European quality standards and local consumer expectations in Asia.
This does not just mean the traditional type of make-up but also newly created lines just for the Asian market which comprises of innovative shades, halal-compliant formulas and packaging that takes into account local preferences.
Conscious care and manufacturing ethics
As consumers, we are paying more attention not only to the effects of the beauty products that we use, but also to the ingredients, and the way they are manufactured.
Understanding these concerns, Polish brands pride themselves in being transparent with consumers, while upholding ethical practices and how to be sustainable for the environment. This has led to many of these brands now offering vegan products and recyclable packaging, as they believe that care for the environment goes hand in hand with care for the skin.
Polish companies are also investing in research and development, collaborating with dermatologists, chemists and universities that often leads to creating products with advanced formulations that can rival premium products in terms of its efficacy. Polish laboratories meet the highest European quality standards as well, with many holding certificates that ensure safety and high quality standards.
Trust and reputation worldwide
In its continued growth, Polish cosmetics have gained increasing recognition abroad; exporting to countries in Western Europe, Asia and America.
The effectiveness and high quality of Polish beauty products are often what attracts consumers, who often compare them to global premium brands. It is probably no surprise then that Poland continues to strengthen its position on the global cosmetology map, proving that luxury and premium quality can come not only from Paris or Milan, but also from the banks of Vistula.
Who Supports Poland’s Cosmetic Manufacturers Abroad?
International promotion is coordinated by the Polish Investment and Trade Agency (PAIH) under the banner “Poland. Business Forward.” It is part of the Industry Program relative to the “SME Internationalization – Brand HUB” project, carried out in co-operation with the Ministry of Economic Development and Technology within the “European Funds for a Modern Economy 2021–2027” framework. For more details, please contact: brandhub@paih.gov.pl.
