With Chinese New Year about four weeks away, there’s never been a better time than now to get your shopping done for the festivities. A perfect place to get started is at Plaza Singapura, a prime location that is home to several established local e-commerce brands.
From edgy street styles to cottage-core picks and minimalist wear, here are some of our favourites that you can discover this CNY.
All Would Envy
On the model: Red Hummingbird Sleeveless Tiered Midi Dress ($55) | Dumpling Bag ($14.90)
Known for their variety of prints ranging from adorable to whimsical and inherently local, All Would Envy offers chic, contemporary designs, including modern cheongsams, that pays homage to tradition without making it overtly formal. Aside from pieces for women, you can make it a whole family affair with matching outfits for men and children!
All Would Envy is located at B1-28/29/35 in Plaza Singapura.
Love & Bravery
On the model: Laurel Sparrow Jacquard Cheongsam Top in Cream ($42) | Elan Wide Leg Linen Pants in White ($55) | Leonie Ballet Flats in White ($55) | Sander Multi-Way Scrunchie Bag in Gunmetal ($39.90)
Founded in 2005, Love & Bravery has created pieces that honour how women feel, move and live, ensuring that every silhouette, seam and shade is carefully considered with quality, cut, and wearability during its design stage in Singapore. What is produced are collections shaped for the women who wear them, providing thoughtful essentials and statement styles that can be worn daily.
Love & Bravery is located at B1-20 in Plaza Singapura.
The Tinsel Rack
On the model: Junie Crochet Knit Cardigan in Americano ($45) | Himari Crochet Trim Top in Navy ($42) | Cruz Cargo Denim Jeans in Light Vintage Wash ($51) | GVN x The Tinsel Rack Medium Nylon Bowler Bag in Oxblood ($80)
Blending timeless style with premium comfort, The Tinsel Rack is a Singapore-based omnichannel fashion label that aims to create effortless essentials for your every occasion. Every season, its design team curates a collection of classic staples created with the experimentation of fabrics and interesting silhouettes, and produced with precision to ensure top-tier quality to suit your every mood.
The Tinsel Rack is located at B1-03/03A in Plaza Singapura.
The Willow Label
On the model: Lily Square Neck Linen Dress in Deep Red ($57.90)
If you’re looking for timeless and must-have staples for the occasion, The Willow Label has got you covered with its curated selection of tops, bottoms, and dresses, that offer multiple styling options so that you can wear them your own preferred way. Aside from being a functional apparel, each piece also provides a minimalist style that can be worn beyond the festive celebration.
The Willow Label is located at B1-19 in Plaza Singapura.
Photographed by Adele Chan using the Leica M11
Model: Inez Chen
Hair & Makeup: Pris, Aastral Beauty
Other local brands you can find at Plaza Singapura
In addition to the featured brands above, Plaza Singapura is a known hotspot for other local brands ranging from fashion to jewellery and even beauty. Here’s a look at some other stores that you can visit while you’re in the mall next.
SuperGurl is located at B1-15 in Plaza Singapura. Image courtesy of SuperGurl. 
Fash Mob is located at B1-18 in Plaza Singapura. Image courtesy of Fash Mob. Neonmello is located at B1-17A in Plaza Singapura. Image courtesy of Neonmello. From There On is located at B1-31 in Plaza Singapura. Image courtesy of From There On. Shop Sassy Dream is located at B1-30/34 in Plaza Singapura. Image courtesy of Shop Sassy Dream. Wanderlust x Playdress is located at 01-54 in Plaza Singapura. Image courtesy of Playdress. DMK is located at B1-17 in Plaza Singapura. Image courtesy of DMK. The individual society is located at B1-32A in Plaza Singapura. Image courtesy of The individual society. Sahur’s Art is located at B1-32C in Plaza Singapura. Image courtesy of Sahur’s Art.
- SuperGurl: With the idea of providing affordable and timeless pieces to empower the everyday woman, SuperGurl offers versatile outfits that make styling effortless.
- Fash Mob: An online brand that is started by two sisters, Fash Mob offers effortless chic, sophistication, edgy, and timeless pieces that are exclusively manufactured in-house.
- Neonmello: Neonmello designs feminine styles that make you look good and feel confident. Thoughtfully made for modern women, with comfort, style, and ease in mind.
- From There On: Honouring the continuum of life, each piece of From There On garment captures the essence of time with every stitch and silhouette, offering an enduring, timeless style.
- Shop Sassy Dream: Elegant and chic, pieces from Shop Sassy Dream covers all types of daily wear, from rompers and feminine coords, to tiered dresses in soft fabrics and a-line cut dresses.
- Wanderlust x Playdress: As a woman-led brand, Wanderlust x Playdress empowers the confident, stylish woman of today with locally-designed smart casual wear that flatters the Asian body shape. With accessible price points and versatile, fashion-forward styles, the collection celebrates confidence, inclusivity, and effortless style from work to play—season after season.
- DMK: Founded in 2000, DMK looks at providing fashionable and comfortable shoes that go well with any outfit.
- The Individual Society: Building on the belief that jewellery represents one’s character, The Individual Society delivers designs that embrace individuals of various body sizes and skin tones to celebrate their unique beauty.
- Sahur’s Art: Vegan and cruelty-free, Sahur’s Art commits to ethical beauty with a range of products that are designed to not only withstand the heat in Singapore, but also enhance the natural radiance of skin.
