Louis Vuitton opens a new chapter for their beauty arm, La Beauté, with a new collection that redefines beauty as a lifestyle, an experience, and a dedicated art form.
A vision of Dame Pat McGrath, La Beauté introduces the LV Crayon ($78), a first-of-its-kind monogram-shaped lip liner that brings her precision technique seen on the LV Runway into your everyday beauty ritual.
Image courtesy of Louis Vuitton.
Designed to be worn with LV Rouge and LV Baume, the LV Crayon is the ultimate all-day precision tool that complements and contrasts to complete every lip look. Powered by a high-performance formula, this featherlight, silky smooth lip liner will be the go-to essential that delivers the definition of a power pout.
In keeping with the La Beauté design codes, each LV Crayon has been conceived as an objet d’art and an everyday make-up essential, where every detail has been considered for both aesthetic beauty and the tactile pleasure of use.
Image courtesy of Louis Vuitton.
Designed by craftsman Konstantin Grcic, the LV Crayon takes the form of a Unique Monogram Flower-Shaped Pencil, inspired by the iconic LV monogram flower, and serves to enhance application precision and control.
The Black Matt Wood offers a luxurious, soft touch tactile body, while the Ombré Colour Pencil of each crayon reveals its shade through a gradient transitioning from glossy tip to semi-matt body. It is then topped with a Gold Monogram Flower Cap which echoes the iconic monogram canvas as well as the LV Rouge.
Infused with a peptide, the LV Crayon is able to deliver a truly luxurious, sensorial lip liner formula with a smooth, creamy, melting texture that helps it to glide onto your lips effortlessly. It also visibly plumps and enhances lip contours for an immediate and lasting effect to leave your lips feeling revitalised.
10 shades for unlimited LV lip looks
Image courtesy of Louis Vuitton.
190 Beige Atlas: A warm beige-brown enriched with a soft peach nuance, inspired by the sun-warmed patina of ancient maps
191 Nude Rêverie: A warm, muted rose-infused hue
192 Nude Quest: A warm nude-toned crayon with terracotta undertones
193 Sépia Panorama: A deep, warm brown with mahogany undertones
290 Rose Whisper: A delicate cool-toned rose
390 Pink Aurora: A vibrant magenta-pink, inspired by auroras in motion
490 Plum Comet: A rich plum with Bordeaux undertones
690 Burnt Sienna: A deep red-leaning orange with warm terracotta undertones
854 Rouge Louis: Reimagines the iconic vivid crimson lipstick shade
896 Monogram Rouge: A deep bordeaux red
